Mike's Ideas

Thoughts on how to change the world - ideas and concepts inspired by the Social Entrepreneurism course at CU Denver.
Fri May 8

Do We Need “Green”?

So I’m just looking at the post I just posted and also Caleb’s post about green maybe being a fad.  In the context of all the greenwashing, I kind of hope that “green” is a fad.  And, by that, I don’t mean that I hope that people go back to plundering the planet.  I hope that the term goes away but that true environmental responsibility endures (and increases).  In its way, the green hype has helped to raise awareness of the issues, but it has also hurt.  People get lulled into a false comfort zone, thinking that if they buy “green” products they will help the planet.  The way to really help the planet is to not buy products.  Reduce, reuse and recycle (in that order) are still the best goals.

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